BA (Hons) Business & Management (HRM/Marketing) - Bath Spa University RAK

Bath Spa University Academic Centre RAK

BA (Hons) Business & Management (HRM/Marketing)

Delivery Type: Day

Duration: 3 years

Intake: September

Admission Centres:
  • Academic Centre RAK
  • Ajman Admission Office
  • Abu Dhabi Admission Office
Contact Details:
  • 07 236 9495
  • 06 7488 432
  • 02 6444 316
Email:
  • admissions@bathspa.ae

Programme Overview

We will help you develop as a person to achieve your potential through teaching you about business and how it works. You will graduate with potential for employment in different businesses; this could be an organisation, the private or public sectors, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sectors. Since you are registered as Bath Spa University UK students, you will have the opportunity to transfer & study in the UK from Year 2 onwards at their current fee structure.

Course Assessment

You will be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work-related projects, group-work, computer- based simulations, podcasts, examinations, essays, videos, and business reports.

Teaching Method

We offer various ways in the way we teach. We deliver lessons through lectures and often times set you with challenges so you can find the answers for yourself. Most modules use a mix of lectures and small group seminars. There is a good blend of online activities using our virtual learning environment, Minerva. We invite business leaders through series of talks describing their professional experiences. We also arrange visits to local businesses. All of our teaching methods facilitate your development as self-directed learners. You will be given personal support in your study – we are a friendly team of faculty members who are committed to helping students achieve their goals.

Course Structure

First Year (Level 4)

Gain a broader understanding of today’s business environment – from the context that organisations operate through to trends in economic thinking and the importance of data in business. Modules will cover topics such as organisations and the business environment, economics and globalisation, and managing data.

  • The Business Environment
  • Managing Data
  • Professional Practice

  • Organizational Behavior & Management
  • Economics & Globalization
  • Design Thinking for Enterprise

Second Year (Level 5)

Focus on the inner workings of businesses. Use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business. At the end of the year, you can choose to embark on a ten-month business placement or a ten-week summer placement – applying what you’ve learned so far in the real world.

Marketing

  • The Marketing Business
  • Creativity for Business
  • Operations and Project Management

Human Resource Management

  • Human Resource Management
  • Creativity for Business
  • Operations and Project Management

Marketing

  • Marketing in Practice
  • Innovation Management
  • Entrepreneurship

Human Resource Management

  • Human Resource Management in Practice
  • Innovation Management
  • Entrepreneurship

Third Year (Level 6)

Develop and explore your business learning and focus on the role of management. Undertake an in-depth business research project in your specialist area. You will also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability, new trends in management, and strategic human resource management.

Marketing

  • Enterprise; Creating your own Business
  • International Marketing
  • Organisational Strategy

Human Resource Management

  • Enterprise; Creating your own Business
  • Strategic Human Resource Management
  • Organisational Strategy

Marketing

  • Marketing Research Project
  • Managing Sustainability

Human Resource Management

  • Human Resource Management Research Project
  • Managing Sustainability

Apply For Our Scholarship Programmes

Bath Spa University Academic Centre RAK acknowledges the academic achievements and talents of students who aspire to join us. We support students who are financially challenged but deserving with our range of scholarship programme assistance: Merit Scholarship, Need-based Scholarship, Competitive Scholarship Test, and Sports Scholarship.

Apply Here