BA (Hons) Creative Media

The BA Creative Media programme is designed to address the long-felt needs of media and creative industries and is developed and delivered in partnership with them. The degree course will develop students’ creative potential through an innovative curriculum that encourages them to become critical, reflective practitioners aware of the challenges and opportunities of contemporary media work. The programme rests on twin pillars of entrepreneurship and creative practice. Creative entrepreneurship skills are developed through the course’s core professional development strand and a series of workshops. A 1:1 mentoring scheme further supports final year students in their first project work. Collaborative professional practice is built on a secure foundation of content creation skills in a variety of media and, as a whole, the degree provides students with a critical understanding of key aspects of creative media industries today. 

In this course students follow a programme of modules designed to foster entrepreneurial approaches and a reflective and critical understanding of creative media. These core modules offer personal development which includes industry orientation and develops understanding of extant and emerging models of professional practice. Student work in core modules is further developed in a choice of specialist modules drawn from a range of options. The programme emphasises both the creation of original content and the experience of working with industry that is necessary for its dissemination. 

On successful completion of the programme of study, students will emerge as socially aware, technically-skilled, and, above all, critically reflective creative media practitioners. A Creative Media student will be able to work as an entrepreneurial problem-solver, able to listen, analyse, suggest and construct business solutions in a range of commercial and not-for-profit environments. Key to Creative Media is its blending of technical skills, aesthetic understanding, strong creative abilities and critical approaches to media texts, audiences and professional practices and the ability to apply this combination of skills in an industrial context. The degree will equip students for work in a range of creative media industry settings.

A range of summative assessment tasks will be used to test the Intended Learning Outcomes in each module. These are indicated in the attached assessment map which shows which tasks are used in which modules. Students will be supported in their development towards summative assessment by appropriate formative exercises. Please note: if you choose an optional module from outside this programme, you may be required to undertake a summative assessment task that does not appear in the assessment grid here in order to pass that module.

Your learning is supported in a variety of ways. You’ll take part in media production sessions making use of the purpose-built media facilities at Bath Spa. You’ll plan and discuss work and reference points in seminars and workshops, and stage exhibitions and showcases of your work. You’ll be supported by an experienced team of media professionals and technical support staff. Visiting speakers and mentors from the media industries enrich your experience and connect you with contemporary production and the landscape of the creative sector.